Sasha Mednikova
staff picks 02 MAY 2025  13

AI Meets the Beat: Exploring Machine Learning's Impact on the Music Industry

Machine learning has dramatically changed the music industry, affecting how music is made, distributed, and consumed. From personalization in streaming services to artists leveraging artificial intelligence (AI) within their creativity, the intersection of technology and music is expanding the possibilities for music and for this content to be consumed.



The Role of Machine Learning in Music Streaming Platforms

Streaming platforms like Spotify have used machine learning to improve users’ experience and technology through personalized recommendations. Spotify utilizes user behavior to build models based on a song's distinct characteristics, such as listening behaviors, listening habits, and user interactions with songs. By user behaviors, Spotify's complex algorithms discover songs users will want to listen to and anticipate and recommend songs based on user preferences. The algorithms accomplish each of those recommendations by utilizing the following methods:

  1. Collaborative Filtering: This method exploits possibilities for establishing patterns between users, provided they have similar listening habits. For instance, if users A and B like a set of artists and A listens to a new artist's song that B has not heard, then that song should be recommended to user B.

  2. Natural Language Processing (NLP): Spotify uses NLP to scan articles, blogs, and reviews to understand the words associated with songs and artists. The collection of words describing music allows Spotify to take those terms and make enhanced recommendations.

  3. Audio Analysis: Spotify uses audio analysis to examine the audio of tracks based on certain features like tempo, key, and time signature. By grouping similar-feature tracks, the model can recommend other users who like or are similar to the music the user likes.



Originally developed by these technologies in machine learning methods applied towards the making of "Discover Weekly," a selection of songs in an updated playlist every Monday, where user history and preferences are taken into account to create their playlist for a week.

Artists Embracing AI: Grimes and David Guetta

In the realm of streaming, besides the big streaming centers, individual artists have been experimenting with artificial intelligence and machine learning techniques for music production and the creative process, thus bringing about novel human-machine collaborations.

Grimes:

The Canadian artist Grimes is a pioneer in integrating AI into music. Back in 2018, she released a single called "We Appreciate Power" that underlined transhumanism and AI dominance. It is a pro-AI propaganda piece grippingly illustrating her fascination with the marriage of technology and art.



Grimes took this a step further with AI by partnering with Google's Magenta team to use their NSynth technology: a neural synthesizer capable of producing new sounds by merging features of known instruments. With this, she experimented with new sonic textures, further breaking away from standard music production.

In 2021, the artist created "NPC," a virtual AI girl group, spotlighting the ongoing exploration into digital identity and the infusion of AI in music production. The group's debut single, "A Drug from God," was released with Chris Lake and is a testament to this new approach.

David Guetta:

The French DJ and producer David Guetta is another example of an artist trying to incorporate AI in his ventures. By employing AI in his productions, he caused quite a stir in the news during 2023. Guetta used AI software to produce Eminem's voice and incorporated the song with a synthetic rap verse through one of his live sets. This experiment underlined the possible uses of AI to strengthen live performances and craft singular musical experiences. Guetta's foray into AI exemplifies the growing use of technology in music-making, as artists try to innovate and redefine their soundscapes.



Machine Learning Outsource in Music Production

Incorporating AI in music production has further brought forth the demand for services whose algorithms and hardware package can provide machine-learning solutions tailored to the needs of artists and producers. These solutions let the musician or the artist use machine learning outsource features in their production process. This could be mastering, mixing, or any process where you're supposed to give the final touches, for example. Generation of instrumental accompaniments. By outsourcing these tasks to an AI-driven platform, an artist can maintain an artistic focus while ensuring the most technical aspects of their work are produced at high standards and are given consideration.

Conclusion

Machine learning and music combined have brought a renaissance of creativity and personalization into the industry. With the coming of streaming platforms such as Spotify, the music listening and discovery process has been completely changed, with the platforms adjusting the experience to suit individual preferences. At the same time, AI music generation is being explored by artists such as Grimes and David Guetta, top-level innovators pushing past conventional constraints into new naked cynicism. As technology develops, human and machine collaboration will become an art form, opening new avenues for wit and expression.


Browse: